The Boreland Group Inc. (TBG) is a boutique public relations agency. Founded in 2002 by Jennefer Witter, an industry veteran
with more than 28 years of experience, the firm is industry-neutral with accounts in New York City and Washington, D.C. TBG
produces strategic, customized public relations campaigns that raise its clients’ visibility to their specific target audiences.
The firm uses a variety of public relations tools, including media relations, speakers’ bureaus, cause-related marketing, direct mail
campaigns and content production, as program elements. All work is ‘road-mapped’ via a public relations proposal that offers
measurements to track all results. Clients are always kept informed of all activities on their behalf. They know that when they
work with TBG, they will always get the results that they demand and more.
In order to better serve its clients and to provide them with the outcome that they expect, TBG subscribes to and uses the latest in
PR services, including:
ProfNet: The service collects editorial leads from national and regional print, online and broadcast media outlets and
forwards them to public relations professionals. TBG reviews and responds to appropriate leads. It receives
approximately 100/150 leads a day. TBG clients have appeared in USA TODAY, The Associated Press, CNBC.com,
FoxBusiness.com and SmartMoney.com as a result of ProfNet.
MediaCalendars.com: This information-loaded software program collects editorial calendars from print and online media
regionally and nationally. The material is constantly updated, both in terms of topics and new publications. It is an
excellent resource that allows TBG to create a robust editorial calendar in a well-organized manner. Cover articles in
national trade publications are among the coverage generated.
Cision: A web-based tool that allows TBG to locate and target media contacts in the most time-efficient manner. It allows
the firm to directly benefit from the thousands of updates the service makes each day – with guaranteed access to the
most up-to-date media information. This means placement opportunities are maximized and new reporters are
approached as quickly as possible.
Clients also benefit by having continuous access to Jennefer. She is always in contact with them, whether by phone, email or in-
person meetings. Jennefer is supported by a team of top-notch independent contractors who are thoroughly familiar with each of
the accounts for whom they produce work.
The firm is very proud of the fact that virtually all of its clients have come from referrals, either through the media or current clients.
New business prospects are also attracted to the company by the virtue of the work TBG does on behalf of its existing clients.
TBG handles retainer accounts and manages single project campaigns.
To contact The Boreland Group, please email Jennefer at firstname.lastname@example.org.
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The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results.