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PR for Start-Ups
Media Dos
Develop a Pitch That’s Read
Writing a PR Plan
Jennefer is regularly featured in the media discussing public relations and small business topics.
AOL Small Business
The World of PR – Part 1
The World of PR – Part 2
Cause-Related Marketing: How to Make it Work in Your Small Business
Why is Public Relations Important for Small Business?
Website Design by The Site Station
Photography By Jill Lotenberg
“Toot Your Own Horn”
“Get the Word Out”
“Grow Your Network Over Time”
Associated Press / USA Today
“Small businesses are more optimistic about 2011”
“Don't be Afraid to Share”
“Define Success”
“Find the Right Agency for You”
“Shop Around”
“Don't Be Scared to Brag”
The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results.
“Bring a Cheat Sheet”
“Make Your Point”
“A Great Place to Connect”
“The Client Isn't Always Right”
“Don't Forget Attorney's Fees”
“Show Your Staff You Care”
Crain's New York Business
The New York Times
“Neighborly Competition”
“Be Careful With Your Email Tone”
“Rewards Without Raises”
“Have a Stress-Free Vacation”
“The 80/20 Facebook Rule”
“Know Where You Want to Be”
“Plan a Vacation”
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Testimonials
“Mastering the Art of Working the Room”
“Getting Media Coverage: 5 Things You Need to Know”
“Why You Shouldn’t Ignore Facebook”
“Smart Business Owners Plan for Holidays”
The Oprah Magazine: Get Into O
“Get Into O”
all Business - Your Small Business Advantage
“Balancing Work and Life: No Holidays for Entrepreneurs?
Microsoft Small Business
“Technology Tips for Improving your Work-life Balance”
Inc.com
Build Your Business Radio, hosted by Barbara Weltman
MarketWatch Radio
"Don't Overlook Facebook as a Business Tool"
ASI - Advertising Specialty Institute
“Eight to-do items sure to help improve your marketing efforts right now”
"Hone Your Elevator Message and Win Business”
"Networking Doesn't Work Without Give-and-Take”
TheStreet.com
"9 Small Business Trends for 2012"
Profnet Connect
Dear Gracie: Why Small Business Needs PR
Dear Gracie: 9 Non-PR Skills Every PR Person Needs
Dear Gracie: Is 'Flack' a Four-Letter Word?
Dear Gracie: 6 Secrets to Successful Nonprofit PR
"Resources for Black-Owned Business Success
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"Check Your Crisis Communications Before Next Storm”
"Business Owners to Obama: This Is What You Need to Do Now"
"How to Network Without Sounding Like a Jerk"
"Top 8 Social Media Phrases to Get Customers Clicking"