>>>>> Challenge: While extremely successful, a marketing group geared toward high-end luxury new developments in New York City wanted to raise its visibility even more so in a highly competitive market category.  It selected The Boreland Group (TBG) to:   further build its brand   enhance awareness of the company to select audiences   differentiate the firm from other new development companies Strategy:  As a first step in achieving the set objectives, TBG initiated an aggressive series of media meetings with the client and key local and national media outlets. There were several factors behind this strategy: position one of the firm's top executives as the company spokesperson, as well as a valuable media resource   educate target audiences to the marketing group, its abilities and services   develop a substantive and an ongoing presence in media outlets   Website Design by The Site Station Photography By Jill Lotenberg The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results. CASE STUDY: Major New York City Luxury Marketing Group Results:  Within nine weeks of signing the account, TBG arranged meetings and interviews between the client and the following press: - Crain's New York Business - The New York Times - Bloomberg News - The New York Post - The New York Observer - The Real Deal - New York Family It also secured two major placements, including a lengthy New York Times article highlighting the firm's expertise and a Crain's New York Business piece that directly spoke to its key audience. With such a strong, initial push, the company smartly showcased its capabilities and vividly demonstrated, via influential, third-party sources, its result-driven and market unique services. Since those introductory meetings and subsequent outreach by TBG, the firm is regularly featured in major media and considered a go-to source of information for luxury development by the press.   Jacky Teplitzky CitizenTax.com U.S. Naval Institute (USNI) Snug Harbor Major N.Y. City Luxury Marketing Group  Cancer Support Community  #1 Cancer Support Community  #2