While extremely successful, a marketing group geared toward high-end luxury new developments
in New York City wanted to raise its visibility even more so in a highly competitive market
It selected The Boreland Group (TBG) to:
further build its brand
enhance awareness of the company to select audiences
differentiate the firm from other new development companies
As a first step in achieving the set objectives, TBG initiated an aggressive series of media
meetings with the client and key local and national media outlets. There were several factors
behind this strategy:
position one of the firm's top executives as the company spokesperson, as well as a
valuable media resource
educate target audiences to the marketing group, its abilities and services
develop a substantive and an ongoing presence in media outlets
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The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results.
CASE STUDY: Major New York City Luxury Marketing Group
Within nine weeks of signing the account, TBG arranged meetings and interviews between the
client and the following press:
Crain's New York Business
The New York Times
The New York Post
The New York Observer
The Real Deal
New York Family
It also secured two major placements, including a lengthy New York Times article highlighting the
firm's expertise and a Crain's New York Business piece that directly spoke to its key audience.
With such a strong, initial push, the company smartly showcased its capabilities and vividly
demonstrated, via influential, third-party sources, its result-driven and market unique services.
Since those introductory meetings and subsequent outreach by TBG, the firm is regularly featured
in major media and considered a go-to source of information for luxury development by the press.
U.S. Naval Institute
Major N.Y. City