CASE STUDY: Jacky Teplitzky
As one of New York City’s premier residential real estate brokers, Jacky Teplitzky is sought after
by the media and a respected voice within the real estate community. Though she has had plenty
of exposure, including more than 15 New York Times cover stories in the Sunday “Real Estate”
section, The Boreland Group (TBG) wanted to take that expertise to the next level by booking her
as a featured speaker at Manhattan’s prestigious 92nd Street Y – one of the most difficult venues
to book, with a sometimes years-long waiting list of qualified speakers lined up. TBG’s challenge
Pitch an engaging topic so that it would interest the programming personnel at the Y, who
receive hundreds of proposals throughout the year and;
Leverage her speaking engagement to provide public relations opportunities through pro-
active media outreach.
Tenacity was a key component to TBG’s approach. The firm constantly created and pitched
original topic ideas to the 92nd Street Y so that Teplitzky was always top of mind to the venue. It
also kept the Y informed of Teplitzky’s presentations at other top forums, thereby demonstrating
her ability and status as an in-demand speaker.
After two years, TBG presented a seminar concept – “Is Now the Time to Buy, Sell or Invest in
NYC Real Estate?” – that appealed to the 92nd Street Y. TBG’s visibility efforts, which included
calendar listings that appeared throughout NYC press, helped to generate approximately 60
attendees, the largest group – at that time – for the “Meet the Experts” series, for which Teplitzky
TBG also invited the media to attend the seminar, thereby further leveraging the placement.
Among those who attended were The New York Times’ real estate reporter and New York 1
News, which attended, filmed and aired a segment focused on Teplitzky’s seminar
The Y was extremely pleased with the coverage, since the organization was prominent in all of
Taking the success one step further and extending the opportunities created as a result of the
engagement, the link to the New York1 News piece was emailed to Teplitzky’s clients and
prospective buyers and sellers, who were unable to attend the event. It provided them with much-
needed information and underscored Teplitzky’s status as a top Manhattan broker and recognized
Since that first placement, Teplitzky has presented additional times at the 92nd Street Y.
Altogether, TBG has placed Teplitzky in scores of local and national speaking venues ranging
from trade to consumer to financial to academic institutions. Among them are New York
University, Barnard College, The Penn Club, the UJA-Federation, Merrill Lynch, HSBC Private
Banking, The Real Estate Board of New York, Inman Connect, FIABCI, LuxuryRealEstate.com
and the New York State Society of CPAs. TBG has also coordinated and promoted private,
invitation-only seminars on behalf of Teplitzky.
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The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results.
U.S. Naval Institute
Major N.Y. City