New York Public Relations Firms - The Boreland Group Public Relations Firms NY - The Boreland Group CASE STUDY: UrbanDigs.com Challenge: UrbanDigs.com, an expansive chart platform and data research site covering Manhattan's residential real estate marketplace, wanted to garner attention for its website re-launch and the new value-added tools offered through it -- all on an aggressive six-week project timeline. It engaged The Boreland Group (TBG) to help it accomplish the following goals:   Get the word out about the re-launch   Strategy: To assist UrbanDigs.com with these objectives, TBG utilized a variety of public relations tactics. Working from a detailed public relations program that was customized to and approved by the client, the firm created a comprehensive media list focused on NYC-area press, the site's primary audience, for both proactive story pitching and the distribution of the press release, which it created on UrbanDigs.com's behalf. TBG leveraged the firm's existing legacy in the release and clearly articulated the benefits and "whys" behind the re-launch. To ensure that the firm's principals were prepared for media interviews, TBG also helped to refine positioning and message points for the owners, allowing them to communicate key messages at a glance, and provided public relations support for a re-launch event with both collateral and social media content. Results: This targeted approach led to immediate success. Within less than two weeks of the official re-launch, TBG secured interviews and placements in the following media outlets:            Wall Street Journal Inman News DNAInfo Luxury Daily BrickUnderground CityBizList Website Design by The Site Station Photography By Jill Lotenberg The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results. Jacky Teplitzky CitizenTax.com U.S. Naval Institute (USNI) Snug Harbor Major N.Y. City Luxury Marketing Group  Cancer Support Community  #1 Cancer Support Community  #2 >>>>> Performance-driven public relations - Public Relations Firms NY of business-building attention!  unfair share UrbanDigs.com     Re-Launch Drive users to the new website   Create excitement, understand and interest around the regenerated brand To supplement the efforts, TBG produced an e-blast highlighting the re-launch, as well as a media invitation list and content for an in-person event to introduce VIP attendees, reporters and editors to the newly revamped site. Social media support was integral to the effort. TBG reviewed and expanded upon UrbanDigs.com's 4,000-plus Twitter followers and crafted a series of a dozen tweets to support the re-launch and share news stories on it with members of its target audience. "We are extremely pleased with The Boreland Group," says Noah Rosenblatt, the founder of UrbanDigs.com. "They were extremely responsive throughout the life of the program and delivered the results that were promised.  They complemented our efforts and acted as true partners in the process. We couldn't have asked for more."