>>>>> CASE STUDY: Jacky Teplitzky Challenge: As one of New York City’s premier residential real estate brokers, Jacky Teplitzky is sought after by the media and a respected voice within the real estate community.  Though she has had plenty of exposure, including more than 15 New York Times cover stories in the Sunday “Real Estate” section, The Boreland Group (TBG) wanted to take that expertise to the next level by booking her as a featured speaker at Manhattan’s prestigious 92^nd Street Y – one of the most difficult venues to book, with a sometimes years-long waiting list of qualified speakers lined up.  TBG’s challenge was two-fold: Pitch an engaging topic so that it would interest the programming personnel at the Y, who receive hundreds of proposals throughout the year and; Leverage her speaking engagement to provide public relations opportunities through pro- active media outreach. Strategy:  Tenacity was a key component to TBG’s approach.  The firm constantly created and pitched original topic ideas to the 92^nd Street Y so that Teplitzky was always top of mind to the venue.  It also kept the Y informed of Teplitzky’s presentations at other top forums, thereby demonstrating her ability and status as an in-demand speaker. Results: After two years, TBG presented a seminar concept – “Is Now the Time to Buy, Sell or Invest in NYC Real Estate?” – that appealed to the 92^nd Street Y.  TBG’s visibility efforts, which included calendar listings that appeared throughout NYC press, helped to generate approximately 60 attendees, the largest group – at that time – for the “Meet the Experts” series, for which Teplitzky was booked.  TBG also invited the media to attend the seminar, thereby further leveraging the placement. Among those who attended were The New York Times’ real estate reporter and New York 1 News, which attended, filmed and aired a segment focused on Teplitzky’s seminar http://www.ny1.com/content/92070/buyer-s-market-has-its-ups--limited-downs-for-city-dwellers.  The Y was extremely pleased with the coverage, since the organization was prominent in all of the placements. Taking the success one step further and extending the opportunities created as a result of the engagement, the link to the New York1 News piece was emailed to Teplitzky’s clients and prospective buyers and sellers, who were unable to attend the event. It provided them with much- needed information and underscored Teplitzky’s status as a top Manhattan broker and recognized expert. Since that first placement, Teplitzky has presented additional times at the 92^nd Street Y. Altogether, TBG has placed Teplitzky in scores of local and national speaking venues ranging from trade to consumer to financial to academic institutions.  Among them are New York University, Barnard College, The Penn Club, the UJA-Federation, Merrill Lynch, HSBC Private Banking, The Real Estate Board of New York, Inman Connect, FIABCI, LuxuryRealEstate.com and the New York State Society of CPAs. TBG has also coordinated and promoted private, invitation-only seminars on behalf of Teplitzky. Website Design by The Site Station Photography By Jill Lotenberg The Boreland Group is a public relations firm in NY that creates and implements performance-driven public relations programs that deliver results. Jacky Teplitzky CitizenTax.com U.S. Naval Institute (USNI) Snug Harbor Major N.Y. City Luxury Marketing Group  Cancer Support Community  #1 Cancer Support Community  #2